So, when I heard that Urban Decay was coming out with another eye shadow palette and it was going to be a collaboration with Gwen Stefani, it’s safe to say I was super excited. I pretty much live in Urban Decay eye shadows, their shades are always wearable, have amazing colour pay-off and their naked palettes are my faves. At first I thought these shadows would all be super bright and wacky, just like the 90’s Gwen Stefani we all know and love but I was pretty pleasantly surprised when I first saw the palette had a nice selection of really wearable neutrals, with a few bright and vibrant colours mixed in to keep this palette fun and unique. This is, surprisingly, Urban Decay’s first celebrity collaboration and they really knocked it out of the park with this one. Gwen was really hands on with every aspect designing this palette and had a hard time keeping it to just 15 shades, but you can really see her personal touches throughout the packaging and every colour.
Okay, let’s talk about this packaging. I am OBSESSED with every part of this. From the moment I opened this package I was head over heels, I’m a sucker for pretty packaging. The box the palette comes in is white and gold with geometric stripes. Once you’ve opened the box the palette itself is absolutely stunning! It is a really sturdy palette, keeping with the white and gold theme with a another geometric design on a beautiful acrylic exterior and the gorgeous UD / GWEN STEFANI logo in a bronze metal look. One of my favourite things about this palette is the mirror, I looove a big wide mirror on a palette, there’s nothing more annoying then a big palette with a teeny mirror you can barely see anything in. In the corner of the mirror “MAGIC’S IN THE MAKEUP” is written, I truly believe in this quote and I think this palette is definitely magical! The Gwen Stefani palette will stand out in your make-up collection and will definitely be taking pride of place on my dressing table!
This palette contains 12 new shades and 3 of Gwen’s favourite of the previous Urban Decay shades. Though a lot of the neutrals in these palettes look fairly similar, they are actually all very special in their own way. This palette is so versatile, with plenty of matte and shimmer shades, light and dark shades, neutrals and bright vibrant shades, the amount of looks you could create with this palette are endless! Each of these shades is really easy to work with and they are all super smooth, buttery and build-able with great blend-ability.
Okay, so let’s get to SWATCHES! (I apologize in advance for the dodgy lighting in the first pic, I’m new to the whole swatch picture taking thing…)
From left to right: Blonde, described as a pale beige with a pink iridescent shift, this colour would be a perfect highlighter shade, especially in the corner of the eyes. Bathwater, described as a pale beige with gold pearle, another great highlight shade, I think this will look fab swept over the brow bone. Skimp, described as a pale nude satin shade, I love this shade especially for an eyeshadow base. Steady, described as a medium rose with a metallic gold shift, loooove this one! Defo one of my faves. I’ve been on the hunt for the perfect rose gold eyeshadow and I think I have finally found it. Punk, described as a reddish brown matte. Another one of my faves, I looove matte shades and this dark one is gorgeous!
From left to right: Baby, described as a cool metallic rose, another stunning rose gold shade! I can’t wait to try some new looks with these. Anaheim, described as a light taupe-brown matte, this is the perfect transition shade. Stark, described as nude pink matte, this would be another great base shade. Zone, described as a medium brown matte, this is the perfect crease colour for a warm smoky eye. Serious, described as a smoky grey with an iridescent floating pearl, I’ve never seen a shade like this, its soo gorgeous and photos don’t do it justice!
From left to right: Pop, described as a pale coral with iridescent sparkle, this colour is a little trickier to use and I needed a setting spray to prevent fall out, but with perseverance the pay off is lovely! Harajuku, described as a metallic blue-pink with iridescent micro shimmer, this colour is sooo pretty and I don’t have any other shades like it! Danger, described a metallic royal blue with a blue micro sparkle, oh my this colour is spectacular! the colour pay off is amazing and it has so much dimension, I can’t wait to experiment with this! 1987, described as bright metallic yellow-gold, though this sort of gold doesn’t really suit me, I really love the texture of this shade, its like butter! Blackout, described as the blackest black matte, this is one of the original UD colours in the palette which I have used before over and over again, it really is the perfect black eyeshadow, its darker than dark and I love it!
My top 3 shades from this palette would definitely have to be Steady, Punk and Danger. They are all such great shades and apply like a dream, and they’re all really different from each other which I love!
Overall I can definitely see the Gwen Stefani Urban Decay Palette quickly becoming one of my most used! I love how you can really see the time which has been taken in to making every detail of this product and Gwen’s personal touches from the gorgeous packaging, to the great versatile shades and fun creative names.
The palette itself is £40, and can be purchased over at Debenhams. If you’re in the market for a new eyeshadow palette I would definitely recommend this one, you will get soo much use out of it and be able to achieve so many great looks and Urban Decay shadows really are some of the best out there I’ve tried. It also comes with some free lipstick samples from the future Urban Decay Gwen Stefani lipstick collection, which I can’t wait for! It’s limited edition so grab this beauty before it’s gone!
Have a magical day,